Management and Marketing

Brent D. Beal

Brent D.  Beal

Title: Professor of Management
Department: Management and Marketing
Building: COB 350.53


  • Ph.D. in Management, Texas A&M University, 2001
  • B.A. English, Brigham Young University, 1994
  • B.A. Spanish Translation, Brigham Young University, 1994


I joined the faculty at UT Tyler in 2010 and was promoted to full professor in the summer of 2019. I received my Ph.D. from Texas A&M University in College Station, TX in 2001. From 2001 to 2008, I was an Assistant Professor of Management at Louisiana State University (LSU) in Baton Rouge, LA. From 2008 to 2010, I ran a consulting company and was a Visiting Assistant Professor at McNeese State University in Lake Charles, LA. I am a member of the Academy of Management.

My research focuses on corporate social responsibility (CSR), value creation, strategic management, and economic markets. I’m currently examining the relationship between the foundational narratives and dominant logics of the field of strategic management and systemic or macro-level value creation. I use value creation as a conceptual framework to theorize about the social (ir)responsibility of different strategic management assumptions and prescriptions. I’m also interested in the impact over time of the application of strategic management theory on the balance of macroeconomic value flows between households, firms, and government, and how changes in these value flows have contributed to increasing income and wealth inequality.

In addition, I research and write about school choice and the increasing marketization of K-12 education.  I also write teaching cases that illustrate the socially constructed nature of economic markets and the prevalence of different kinds of market failure.  I have published articles on topics as diverse as fair trade, brand communities, the college textbook market, and Mormonism. 

I've published articles in the Academy of Management JournalJournal of Business EthicsJournal of ManagementJournal of Philosophical EconomicsBusiness HorizonsJournal of Managerial IssuesJournal of School ChoiceCase Research Journal, Business Case Journal, and Journal of Case Studies.

I recently published a book on corporate social responsibility: Corporate Social Responsibility: Definition, Core issues, and Recent Developments (Thousand Oaks, CA: SAGE Publications Inc., ISBN: 9781452291567). A description can be accessed here (on the SAGE web site).

Web Site / Vita