Management and Marketing

JungHwa (Jenny) Hong

JungHwa (Jenny) Hong

Title: Associate Professor of Marketing
Department: Management and Marketing
Building: COB 350.45
Email: jhong@uttyler.edu

Degrees

Ph.D. Marketing, Binghamton University, State University of New York
M.S. Retailing and Consumer Sciences, University of Arizona
B.A. Political Science and International Relations, Sookmyung Women's University, Seoul, Korea

Biography

Dr. Hong's primary teaching interests include Consumer Behavior, Principles of Marketing, and Social Media Marketing.  She enjoys conducting research on a variety of topics in Marketing but mainly focuses on consumer behavior.  Her current research interests include consumer psychology, consumer well-being (experiential / material purchases, time & money, chairable behaviors), innovative design and word of mouth.

Curriculum Vita